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	<title>Comments on: Aspiring Entrepreneurs, Don&#8217;t Get Hung Up On Step 2</title>
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	<link>http://www.richlazzara.com/aspiring-entrepreneurs-dont-get-hung-up-on-step-2/</link>
	<description>Ideas for Gen neXt Entrepreneurs</description>
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		<title>By: Rich Lazzara</title>
		<link>http://www.richlazzara.com/aspiring-entrepreneurs-dont-get-hung-up-on-step-2/comment-page-1/#comment-592</link>
		<dc:creator>Rich Lazzara</dc:creator>
		<pubDate>Wed, 17 Mar 2010 21:41:21 +0000</pubDate>
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		<description>Chris, great points. &lt;br&gt;1) So true that many get stuck in the research phase..yes start SOMETHING, ANYTHING to get the ball rolling.  Most people tend to shy away from this because it is a form of commitment which means there is potential for failure.  Dont let the thought/idea of failure keep you from starting.  &lt;br&gt;2) couldn&#039;t agree more on finding something completely different and or out of left field.  The amount of competition is overwhelming in most categories.  Finding a way to stand apart is essential.  &lt;br&gt;Your welcome for the Tweets and thanks for the comments.</description>
		<content:encoded><![CDATA[<p>Chris, great points. <br />1) So true that many get stuck in the research phase..yes start SOMETHING, ANYTHING to get the ball rolling.  Most people tend to shy away from this because it is a form of commitment which means there is potential for failure.  Dont let the thought/idea of failure keep you from starting.  <br />2) couldn&#39;t agree more on finding something completely different and or out of left field.  The amount of competition is overwhelming in most categories.  Finding a way to stand apart is essential.  <br />Your welcome for the Tweets and thanks for the comments.</p>
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		<title>By: Chris Palmer</title>
		<link>http://www.richlazzara.com/aspiring-entrepreneurs-dont-get-hung-up-on-step-2/comment-page-1/#comment-590</link>
		<dc:creator>Chris Palmer</dc:creator>
		<pubDate>Wed, 17 Mar 2010 05:34:13 +0000</pubDate>
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		<description>First off, great picture to match the post. ;)&lt;br&gt;&lt;br&gt;Step 2 is certainly important. I think it&#039;s also important to note that one can get in step 2 forever, and I&#039;ve noticed a lot of people do. &lt;br&gt;&lt;br&gt;I&#039;ve recently been reading 37Signals new book &#039;Rework&#039;. One of the first chapters talks about &#039;Start&#039;. &lt;br&gt;&lt;br&gt;At some point, forget the research, forget the planning and start SOMETHING. Even if it is just a blog, much of what you learn about your industry will be through hands on experience anyway. &lt;br&gt;&lt;br&gt;I also believe that if you can research and find your way to be #1 or #2 in what you do (a niche, not the next Walmart) then you&#039;re golden. If not, find a way to do things differently or go completely out in left field with your process. &lt;br&gt;&lt;br&gt;One of the best signs during the research process may be the fact that you can&#039;t find much information at all. This may mean it hasn&#039;t been done, or done well. That means less competition. &lt;br&gt;&lt;br&gt;I shy away from simply &#039;beating&#039; the competition. I&#039;d rather obliterate the competition and render them useless as an enemy. &lt;br&gt;&lt;br&gt;Great thought provoking post as always, Mr. Lazarra. Thank you for the daily encouragement on Twitter. I do notice and it goes a long way.</description>
		<content:encoded><![CDATA[<p>First off, great picture to match the post. <img src='http://www.richlazzara.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Step 2 is certainly important. I think it&#39;s also important to note that one can get in step 2 forever, and I&#39;ve noticed a lot of people do. </p>
<p>I&#39;ve recently been reading 37Signals new book &#39;Rework&#39;. One of the first chapters talks about &#39;Start&#39;. </p>
<p>At some point, forget the research, forget the planning and start SOMETHING. Even if it is just a blog, much of what you learn about your industry will be through hands on experience anyway. </p>
<p>I also believe that if you can research and find your way to be #1 or #2 in what you do (a niche, not the next Walmart) then you&#39;re golden. If not, find a way to do things differently or go completely out in left field with your process. </p>
<p>One of the best signs during the research process may be the fact that you can&#39;t find much information at all. This may mean it hasn&#39;t been done, or done well. That means less competition. </p>
<p>I shy away from simply &#39;beating&#39; the competition. I&#39;d rather obliterate the competition and render them useless as an enemy. </p>
<p>Great thought provoking post as always, Mr. Lazarra. Thank you for the daily encouragement on Twitter. I do notice and it goes a long way.</p>
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