Do you get or earn attention online?
There is a big difference. The first one goes after, seizes, takes and captures. It’s the essence of spam. It’s the method behind those hidden opt in messages. It’s the motive behind buying large email lists. It’s the idea that someones attention is just there for the taking.
The latter one gains, merits, receives and deserves. It’s the essence behind online conversations. It’s the method of using social networking the right way. It’s the motive behind listening on the web. It’s the idea that someones attention is valuable and something to be gained.
Which one of these does your online business philosophy most align with?
Earned attention is something that historically wasn’t necessary. There were only so many TV stations, newspapers and magazines that a consumer could get information from. Today though, with more choices, less time and a faster pace of life using old tactics to try to get someones attention isn’t going to work.
Unfortunately the only thing they will get is…ignored.
