What do you do if you have a great idea, but it requires competing against a bigger company? Be faster!
“It’s not the big that eat the small, its the fast that eat the slow”.
This Gary V video reminded me of that good book, whose title gives us the answer on beating big companies. In the video Gary talks about companies just not “getting it” and “waiting for it to happen”. The “it” refers to web 2.0 and the “waiting” refers to companies sitting on the sidelines,waiting for the web 2.0 space to mature.
This shouldn’t surprise you. Most big companies have a formula that’s working, or certainly one that’s not broke enough to try something “radically” new. This is great news for you. It means you can be quicker to the newest ideas, the newest technologies, the newest innovations, and in turn outperform them.
Bottom line is if your not involved in web 2.0 your dead, period. It’s not something you just decide to do one day and your fully up to speed. The new web is all about relationships and those take time to develop. Don’t sit this one on the sidelines or you may never get the chance to get in the game.
