When was the last time you asked your customers why they chose you? I'm not talking about why they chose your product over another, I mean why are they doing business with you. Maybe you never have. Hopefully we know why people pick our product or service. It may be price, quality, design, reliability and while that may be the case, your clients also chose you. People buy things but they also buy a relationship. Whether you realize it or not when someone is buying your product they are also buying what you communicate. The more you can understand how your clients perceive you, the better you will be at meeting their needs.  Here are some of the questions you should ask.

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