This is the second part of a series on Internet Marketing for Small Business.  You can find the first part HERE. What can replace all those dying marketing channels that your small business is still using? Internet Marketing. In the first part we looked at most of the current ways small business attracts and cultivates new customers.  In reviewing each of those methods it becomes clear that over the next 5 years most of the current channels being used are going to decline in consumer consumption and engagement.  The good news it that the Internet and the wide variety of tools that are available will not only replace all of those channels, but surpass them in effectiveness. Internet Marketing Channels Website Email Social Networks Blogs Advertising Participation (comments, forums, newsgroups) Video Podcast's Search This is a list of the categories generally considered when developing a strategy for your small business on the Internet.  Within each category there are a many tools available.  However, if we are to analyze each category the same way we did with your current system of attracting customers then it would look like this.  Remember, based on past and current trends what do you think each of these channels will look like 5 years from now in terms of consumption and engagement.  Will they be up or down?

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