What happens  when your customers stop reading your advertising, stop watching your 30 sec spots and you're so hard to find online that according to Google you basically don't exist? Online Advertising is not the Answer Ahha, I know the answer!  We'll run online ads, banner adds, pay per click and what not.  You know you don't even have to pay unless they click through! Yes I actually had someone say that to me the other day. Well here is the problem with that.  Its' effectiveness continues the same downward spiral as the other mediums mentioned above.  Here's a quote from a recent article Recently, the results of an update to comScore's highly publicized "Natural Born Clickers" research, conducted two years ago with Starcom USA and Tacoda, showed that the number of people who click on display ads in a month has fallen from 32 percent of Internet users in July 2007 to only 16 percent in March 2009. Also, an even smaller core of people (representing 8 percent of the Internet user base) accounted for 85 percent of all clicks.

Read More