Are you interested in selling something? Products, services, ideas, brands, charities, organizations, even yourself are all things that as entrepreneurs we focus on selling. In fact the very essence of being an entrepreneur is selling.  If you want to take something and turn it into a business then at some point you will need to sell. Sales is as old as time and while there are certainly timeless truths and techniques to being successful at making a sale, one thing that has changed over the centuries are the methods and tools. 1995 Seems Like Another Lifetime When I started my business career full time over 15 years ago the tools we had at our disposal for making sales were, TV, the phone, fax machine, direct mail, print media and trade shows.  There really wasn't any Internet to speak of.  Sure it existed but it hadn't made its way into the average household. Fast forward to 2010 and the sea of Internet tools available to small businesses is deep and wide.

Everyone's an Entrepreneur, why not you? Which excuse are you hiding behind? I'm not creative - Everyone is, look at your dreams, your personality I don't have money - Almost all start without money I'm not talented enough - Determination trumps talent I'm not capable - You're the only one who is. It's too risky - Doing nothing is much more risky It's too much pressure - No more than not being in control of your future That's been done before - Execution not originality leads to success That's never been done - Pioneering something can pay off I can't focus - Sure you can, it just takes some practice I can't make decisions - You do everyday, what to eat, what to wear, where to go I make decisions to quickly - Timely decisions are important My parents weren't and it worked for them - Perhaps but it won't in the future My parents were and it didn't work - Your opportunities are better My ideas are horrible - Horrible ideas can be successful too I have ideas but I don't know what to do - You're already well on your way

"Attract more leads to your website today! " "Order now! Guaranteed to increase your website traffic!" " Triple your website traffic in 30 days!" I get so tired of these offers, it reminds me of the "half naked girls" tactic.  Every year I travel all around the world to attend boat shows for my company. Without fail every show I go to has one ingenious company that has figured out the tactic to drawing a crowd - half naked girls. By strategically placing women in bathing suits on the boat the crowds grow. It always amuses me to see the crowds gather around, I can't help but think how someone from that company must be saying "look at the crowds, what a great idea this is". The problem is that while there may be a crowd gathered around a) they aren't there to see the product and b) they couldn't afford it.  The tactic is attracting the wrong crowd.  This same principal holds true when it comes to attracting traffic to your website. The quickest sign to me that you have no idea what you are doing is by making one of these hollow, senseless, traffic increasing claims. Gathering a crowd for a crowds sake is not what your business is looking for. Attracting more website traffic is not your goal.  Attracting more qualified website traffic is. One hundred interested, motivated and qualified leads are much more important than boosting your traffic stats. The reality is most sites already get enough traffic, it's conversion to that next step in the sales process that they need to work on. However that's not to say that you shouldn't continually be working on ways of cultivating more qualified traffic to your site. Magnetize More Qualified Leads To Your Website So how do you go about building qualified traffic?  The tools that you want to focus on are many of the Internet Marketing ideas we cover at this website. Here's a list of 9 specific ways you can increase traffic.

What do you do if you have a great idea, but it requires competing against a bigger company? Be faster! "It's not the big that eat the small, its the fast that eat the slow". This Gary V video reminded me of that good book, whose title gives us the answer on beating big companies. In the video Gary talks about companies just not "getting it" and "waiting for it to happen".  The "it" refers to web 2.0 and the "waiting" refers to companies sitting on the sidelines,waiting for the web 2.0 space to mature. This shouldn't surprise you.  Most big companies have a formula that's working, or certainly one that's not broke enough to try something "radically" new. This is great news for you.  It means you can be quicker to the newest ideas, the newest technologies, the newest innovations, and in turn outperform them. Bottom line is if your not involved in web 2.0 your dead, period.  It's not something you just decide to do one day and your fully up to speed. The new web is all about relationships and those take time to develop.  Don't sit this one on the sidelines or you may never get the chance to get in the game. photo credit