What happens  when your customers stop reading your advertising, stop watching your 30 sec spots and you're so hard to find online that according to Google you basically don't exist? Online Advertising is not the Answer Ahha, I know the answer!  We'll run online ads, banner adds, pay per click and what not.  You know you don't even have to pay unless they click through! Yes I actually had someone say that to me the other day. Well here is the problem with that.  Its' effectiveness continues the same downward spiral as the other mediums mentioned above.  Here's a quote from a recent article Recently, the results of an update to comScore's highly publicized "Natural Born Clickers" research, conducted two years ago with Starcom USA and Tacoda, showed that the number of people who click on display ads in a month has fallen from 32 percent of Internet users in July 2007 to only 16 percent in March 2009. Also, an even smaller core of people (representing 8 percent of the Internet user base) accounted for 85 percent of all clicks.

Video is huge! When I say huge I mean YouTube serves up 1 BILLION videos everyday. When I say huge I mean YouTube is the second largest search engine, behind Google. When I say huge I mean it has the ability to turn your small, relatively unknown business into a worldwide brand! Two Extraordinary Business Examples Most of us are familiar some of the more famous viral videos that make their rounds such as the recent JK Wedding dance However how while that's entertaining how can business use it. WineLibraryTv is a great example of how a company can turn a daily video into a media publishing powerhouse. Gary Vaynerchuk is an Internet phenomenon who took his passion for the family wine business and has parlayed it into something so much bigger. Another great example is Blendtec.  Several years ago, CEO Tom Dickson, created a video showing his commercial grade blenders tearing apart various objects. The show Will It Blend featured the blenders mutilating items such as golf balls, marbles even an iPhone.  This show was instantly a hit and the results are Blendtec's dominating their industry.