Avatar, essentially Pocahontis in space and Titanic a story that is part of history are the top two grossing movies of all time. As an entrepreneur you should be paying close attention to them. Both of them utilized a similar formula for success that can be duplicated, tell a familiar story and infuse it with the latest technology.

Each of these movies applied only minor  twists in familiar story lines but employed the latest technological process to deliver a superior experience. It’s the breakthrough process coupled with a very familiar idea that makes them so successful.

This is certainly not something unique to movie making. Look at two products introduced over the last decade, both technological breakthroughs, however one was hugely successful and the other was arguably the biggest bust of the decade.

The iPod,  not a unique invention, not even the first MP3 player but a complete process that created something greater than the product itself. By implementing the latest technology to the process of finding, collecting and listening to music the iPod changed an entire industry.

Now contrast that with the Segway, certainly a technological breakthrough but hardly a familiar idea of transportation. Without a familiar story for users to fall back on the technology was lost on most people.

The thing that both of these movies and these products show us is that you don’t necessarily need to start completely from scratch.  By being creative and taking existing ideas you can apply the latest technology and have a winner.

What areas of your business could you apply the latest technology to a familiar idea to create a huge success?