What Five Words Describe You?

What Five Words Describe You?

Dec 4, 2009
entrepreneur

Stop trying to be all things to all people. That goes for you, your company and your online effort.  Two things are at a premium today, peoples time and attention.   The more narrow you can focus the message of who your are to those around you the better chance you have at earning both their time and attention.  All of this may seem obvious but one thing the Internet and technology in general are doing is offering an infinitely larger amount of choice.  While the options for people to invest their time and attention become exponentially greater your ability to narrow in on your message is  that much more important. You need to hone the skill of knowing exactly who you are and what message you want to send out.  One of the ways you can start the process is to pick five words that describe you or your business. In the interest of recognizing proper grammar and making this simple exercise easy the words can either describe or be associated with you.

What five words describe you?

  • For me it’s Entrepreneur, Technojunkie, Christian, Family, Passionate
  • For this website it’s Internet, Entrepreneur, Marketing, Conversation, Information
  • For my company it’s Yachts, Innovative, Family , Exclusive, Service

Now that you have those you should  save them and filter all that you do through one of those five keywords.  Going forward what are you doing in each of those five areas to make yourself, your business, your blog, your project or your idea  better?  Focus on those and deliver that message.

What five words describe you? or your business?  Leave a comment below.

  • http://www.beginnerblogger.com/ Sarge

    Great post and really good points. Time and Attention really is precious and there are millions of options out there for everyone so you can't afford to try and please everyone, you need to narrow down and target the right people.

    This is done quite roughly but my 5 personal words I like to think I am are:

    Fun, Bold, Loyal, Passionate and Motivated (as in I'm motivated by motivating pieces of work)

    Sarge | BeginnerBlogger.com

  • Jim M

    Thanks Rich! this is good.

    For me it's God, husband, father, designer, friend

    For my business it's-souring (wings now unclipped), creativity, innovative, communicator(visual & verbal), honest

  • http://www.theskooloflife.com/ Srinivas Rao

    Hey Rich,

    Great stuff as always. I think what really is key to take away from this is that as a blogger you have to find your voice, your hook, and what keeps your readers coming back. For me those 5 words are: speaker, surfer,writer, passionate, funny. I find more and more that surfing is the hook for my readers because I'm able to take my time in the water and continually translate it into blog posts.

  • http://www.RichLazzara.com Rich Lazzara

    Awesome, thanks for sharing Srini. I hope to try surfing one day.

  • http://www.RichLazzara.com Rich Lazzara

    Awesome, thanks for sharing Srini. I hope to try surfing one day.