Are you any different then the next person? Of course you are! One of the keys to success over the next decade is your ability to leverage that difference and brand yourself.
Everyday your inundated with branding from other companies. In fact you help those companies do their branding. From the car you drive to the clothes you wear, the fact that you help others do their branding is just a part of life today. The question is how do you get others to do your branding for you? You have to provide something of value worth branding, something different.
So what do you bring to the table that is worth branding? Start with what your passionate about. Take that passion and become the expert in that niche. What has been historically impossible for individuals to do, is now reality and in the near future the norm. The days of big companies controlling all of the branding channels are over. Today a guy with a camera can create a brand for himself in no time.
The next great brands aren’t big corporations with large product offerings, they are individuals like you. Start branding yourself and your differences and be successful.