Comments on: Why Are Potential Customers Ignoring You?

By: Rich Lazzara

Rich Lazzara — Sun, 08 Nov 2009 08:25:06 +0000

Glen, fair enough. I do agree that TV, online and print will be around for many years. I do believe that they can move the needle. So we agree on that. I also would say that the more specific your niche, the more specific the channels you use to market on, the more effective your advertising will be. Obviously creativity is important online and the Navionics peel back on your site is a good example. My guess is that is more effective than a typical banner ad.

I suspect we could put forth studies to prove either side of our discussion. It's nice to say we need it all but the reality is that many companies are having to choose because marketing dollars are scarce. I also suppose it depends which company in which industry as to which mediums you would use. But no matter who, what, where if Im in charge of the Marketing dollars in 2010, Im putting more online. And to do that its coming out of print and TV. What about you? In 2010 would you take some marketing $ from one medium in order to increase in another? Which ones?

By: Glen Justice

Glen Justice — Sun, 08 Nov 2009 04:25:25 +0000

Don't be too quick to discount online advertising. There is much data to show that display ads encourage search, meaning rather than click, customers simply type the advertiser's name into Google and go straight to the site. My site has many advertisers, which collectively gain tens of thousands of clicks. I completely agree with the sentiment that social networks are the future. But advertising — TV, online and even print — still moves the needle, and I think it will for many years to come. Bottom line: I think we need it all.

By: Glen Justice

Glen Justice — Sun, 08 Nov 2009 04:23:54 +0000

By: Rich Lazzara

Rich Lazzara — Sun, 08 Nov 2009 01:25:06 +0000

By: Glen Justice

Glen Justice — Sat, 07 Nov 2009 21:25:25 +0000

By: Glen Justice

Glen Justice — Sat, 07 Nov 2009 21:23:54 +0000

By: Rich Lazzara

Rich Lazzara — Thu, 05 Nov 2009 23:10:18 +0000

Geno, great stats and thanks for sharing the link. That is a very good study with some really sobering facts. You would be surprised (or maybe you wouldn't) how many business execs are failing to realize the shift. Again thx for the good info and sharing.

By: Geno Prussakov

Geno Prussakov — Thu, 05 Nov 2009 22:03:51 +0000

Exactly! As one of the newer OPA studies reveals “people in 2009 on average spent 42% of their time online on content sites compared to 34% in 2003″ and between content and community sites users are currently spending a total of 55% of their online time. Staggering stats which prove that content is still king. More at http://www.mediapost.com/publications/?fa=Artic...

By: Nathan Hangen

Nathan Hangen — Thu, 05 Nov 2009 20:37:04 +0000

Great point and honestly, who really clicks ads and banners anymore? I do occasionally, but rarely. We've learned to tune them out. For the most part, it's content that sells these days.

By: Rich Lazzara

Rich Lazzara — Thu, 05 Nov 2009 20:35:05 +0000

Douglyss, great point about the transparency. Its interesting to see how companies handle this along with authenticity and availability. Those who focus on these will win, those who don't won't. Thx for the good comments.