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Why Your Legacy Is Important

by Rich Lazzara on December 2, 2009

Sometimes when I’m in my car If I’m not listening to podcasts, audio books or talk radio I will turn on a little classical music.  It helps me stimulate my creative thinking.  Now I know absolutely nothing about classical music I just happen to like listening to it. The other day I was driving and listening and the radio host announced that the next piece would be from Mozart who composed it in 1786.  Are you serious, 1786!? I told you I know nothing about classical music.  To think that I’m driving down the highway listening, and enjoying I might add, content that was produced nearly 225 years ago is amazing to me!

It got me thinking, is there anything I’m creating that will be of value in the year 2210?

The answer is yes and no. I’m certainly no Mozart and therefore I’m confident that people will not be reading this blog or watching my videos as a point of reference some 200 plus years from now.  However I can say yes, everything you do affects your legacy and focusing on your legacy leads to success today and value for tomorrow.

Why Legacy Is Important

It’s how you will be remembered when you’re long gone.  It’s your opportunity now to do things that will last for much longer. So make your decisions, create your ideas and operate your business with the long term in mind.  Many businesses and entrepreneurs focus on short term gains at the detriment of long term legacy.  Many are interested in quick results and instant gratification. Whether it’s growing your business, generating wealth or just growing your social media presence you should be approaching each with a long term vision. In fact a very long term vision.  The daily decisions and actions you put out into the world add up to determine your legacy.

Is that a legacy of innovation or desperation? A legacy of trust or tricks? A legacy of long term strategy or short term results? A legacy of risks or fear? A legacy of action or indifference?

My friend Nathan Hangen has a good piece for bloggers on creating wealth. In it he points to legacy being more important than currency.  Not selling out in the long term just to make money now. Good advice that works not only for bloggers and business but in life as well.

Creating a Lasting Legacy

Sharing, networking, creating and learning are all key characteristics of generation next entrepreneurs. What can you do to make a lasting legacy that you know others will benefit from? If you approached your  business, new idea or career with a long term time line what would you do different?  How could you take small steps each day to reach those goals? What could you do to create something of value 200 plus years from now?

Like I said I have no aspirations of this website being of use 200 plus years from now, but the whole reason I started it was to start a dialogue of young entrepreneurs, small business owners and those wanting to discuss the future of business.  Hopefully through the conversations on this site we can help each other reach our goals and positively affect our sphere of influence at the same time.

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  • I think anyone can earn quick cash, but building legacy is what interests me. It can take time, but that's what I like about it. The time separates the people willing from those that aren't.

    I don't want to blog forever, eventually I want to move into bigger and better things. Like Gary V has proven, that can happen when you build legacy.
  • tucsongreen
    My legacy is what fully motivates me. I don't have any children of my own so have borrowed my nieces as focal points. I'm interested in leaving them currency as well as a lifestyle option. One of the lenses that I run business and life decisions through is the niece lens. I got into legacy thinking by working through the Franklin Covey steps. Thanks for this reminder post!
  • Marie, that's very cool! The niece lens is a great idea. I havent seen Covey's steps but I certainly have heard of him. Keep working hard and stay focused. Thank you for commenting.
  • Rich,

    I really like this article. Probably my favorite from everything I've read on your blog so far. A legacy is a really interesting concept because it's your brand in many ways. I agree that maybe my blog wont' be read 200 years from now, but if I'm successful in publishing a book or a novel about my surfing adventures, maybe that will. That would be my legacy. Yesterday I received an email from one of the student coordinators at my MBA program saying somebody came across an old blog post I'd written for school and wanted to talk to me.I thought it was interesting because I've left legacy there.
  • Srini, Thanks for the compliments. Thats awesome to hear. I think our ability to leave a legacy in terms of content is easier than any other time in history. It's amazing how people will find content that you produced many years ago and take it in all new directions. No doubt you were able to leave a legacy there and I look forward to the novel on surfing.
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